01
Psych Blues Film
Psych Blues Film is an experimental film company. Each roll is hand-fogged and manipulated with care and expertise. Made in Los Angeles, CA. It only made sense that I created a physical visual brand guideline packet to carry on the essence of “DIY”. Our goal here was to reach a very niche demographic of film camera lovers and overall creatives who gravitate towards an analog dreamscape aestheic.
Design: Lionell Guzman
Animation: Lionell Guzman
Art Direction: Dustin Adams









02
Naptime
Naptime is a vintage baby & kids wear clothing shop based in New York City. The project was designing their visual identity from the ground up and creation of visual elements that will be used for various brand applications.
Design: Lionell Guzman
Illustration: Lionell Guzman
Art Direction: Lionell Guzman, Nam Ngyuen
















03
Victoria HK
Victoria HK is a street wear brand that helped create the emerging contemporary skateboarding scene in Hong Kong.
I worked with them on designing graphics for soft/hard goods and animations for general use. The art direction I was given derived from ideas based on common everyday objects (in Hong Kong) and basic Hong Kong history.
Design & Illustration: Lionell Guzman
Animation: Lionell Guzman
Art Direction: Arthur Leung







