1 Psych Blues Film

Industry: art supply/creative goods
Role: graphic designer, motion designer
Scope: brand visual identity, packaging design, print/digital collateral

Psych Blues Film is a DIY film company that creates and sells hand-manipulated 35mm and 120 film rolls, celebrated for their vivid distortions, chemical burns, and unpredictable textures. They needed a visual identity and packaging system that not only reflected the experimental nature of their product but also appealed to analog photography enthusiasts.

The outcome blends psychedelic influences with a contemporary minimal aesthetic, reflecting the brand’s experimental approach to analog photography. Inspired by 1960s–70s poster art, the warped holographic typography captures the playful, dreamlike qualities of the film rolls, while the clean layout provides modern clarity. I also aimed to preserve a subtle DIY feel, reinforcing the handmade, experimental nature of the product. This balance of retro psychedelia, contemporary design, and DIY sensibility creates a distinct “psychedelic modernism” style that feels both nostalgic and forward-looking.

Victoria HK

Industry: fashion/apparel
Role: graphic designer, motion Designer
Scope: print/digital collateral

Victoria is a streetwear brand that has been influential in shaping the contemporary skateboarding scene in Hong Kong. They approached me to help visually express their brand in an authentic and culturally grounded way. My role was to design graphics that not only connected to the immediate cityscape they live in, but also drew from Hong Kong’s broader history and cultural identity. By doing so, I was able to create a visual language that felt both true to the brand and resonant with the community they represent.

Chez Boris Studio

Industry: creative services/advertising
Role: graphic designer, motion designer
Scope: print/digital collateral

Chez Boris is a full-service creative studio based in Paris. I worked with them on a few projects. These two videos below are client projects for Van Leer Foundation (left) and Urban 95 Academy (right). Both projects I was hired to showcase the web design and graphic design work Chez Boris has done for these clients.

The project at the very bottom I created a short looping animation for their socials. The goal here was to just simply thank their clients for a great year and show their appreciation.

Naptime

Industry: fashion/apparel
Role: graphic designer, motion designer
Scope: brand visual identity, print/digital collateral

Naptime is a vintage baby & kids wear clothing shop based in New York City. I worked with them to develop their premier visual identity along with a comprehensive set of print and digital brand assets.