Info

Lionell Guzman is Filipino graphic designer based in Los Angeles, CA. He specializes in visual identity, general design and motion design.


📬︎
lionellguzman@gmail.com

Lionell Guzman is Filipino graphic designer based in Los Angeles, CA. He specializes in visual identity, general design and motion design.

You must be on a desktop computer to view work. Sorry.

📬︎
lionellguzman@gmail.com
Other Projects
Chez Boris Studio
motion design


Chuddy’s
design 


Brain Dings
packaging design


Spotify
design


Stern Records
logo/record label design


Microsoft Advertising
design, animation


aaa
Co-op Fabrication
logo design



Dropbox
design, animation



NSC/NYU
design, editing, animation 


Main Projects

01

Psych Blues Film


Psych Blues Film is an experimental film company. Each roll is hand-fogged and manipulated with care and expertise. Made in Los Angeles, CA. It only made sense that I created a physical visual brand guideline packet to carry on the essence of “DIY”. Our goal here was to reach a very niche demographic of film camera lovers and overall creatives who gravitate towards an analog dreamscape aestheic.
Design: Lionell Guzman
Animation: Lionell Guzman
Art Direction: Dustin Adams









02

Naptime


Naptime is a vintage baby & kids wear clothing shop based in New York City. The project was designing their visual identity from the ground up and creation of visual elements that will be used for various brand applications.

Design: Lionell Guzman
Illustration: Lionell Guzman
Art Direction: Lionell Guzman, Nam Ngyuen





03

Victoria HK


Victoria HK is a street wear brand that helped create the emerging contemporary skateboarding scene in Hong Kong.

I worked with them on designing graphics for soft/hard goods and animations for general use. The art direction I was given derived from ideas based on common everyday objects (in Hong Kong) and basic Hong Kong history.


Design & Illustration: Lionell Guzman
Animation: Lionell Guzman
Art Direction: Arthur Leung