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Lionell Guzman is a motion designer & creative technologist based in Los Angeles specializing in dynamic brand identities, kinetic typography, and digital motion systems.
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📬︎ = lionellguzman@gmail.com
📬︎ = lionellguzman@gmail.com
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Work Reel
Psych Blues Film
Naptime
Van Leer Fdn
Microsoft (coming soon)
Paperless Post (coming soon)
THHM (coming soon)
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Work Reel
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Psych Blues Film
Industry: art supply/creative goods
Role: graphic designer, motion designer
Scope: brand visual identity, packaging design, print/digital collateral
Psych Blues Film is a DIY film company that creates and sells hand-manipulated 35mm and 120 film rolls, celebrated for their vivid distortions, chemical burns, and unpredictable textures. They needed a visual identity and packaging system that not only reflected the experimental nature of their product but also appealed to analog photography enthusiasts.
The outcome blends psychedelic influences with a contemporary minimal aesthetic, reflecting the brand’s experimental approach to analog photography. Inspired by 1960s–70s poster art, the warped holographic typography captures the playful, dreamlike qualities of the film rolls, while the clean layout provides modern clarity. I also aimed to preserve a subtle DIY feel, reinforcing the handmade, experimental nature of the product. This balance of retro psychedelia, contemporary design, and DIY sensibility creates a distinct “psychedelic modernism” style that feels both nostalgic and forward-looki
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Naptime
Industry: fashion/apparel
Role: graphic designer, motion designer
Scope: brand visual identity, print/digital collateral
Naptime is a vintage baby & kids wear clothing shop based in New York City. I worked with them to develop their premier visual identity along with a comprehensive set of print and digital brand assets. I also illustrated and animated a short animated video, seen below.
My approach centered on translating their vision of playful nostalgia into a cohesive system that could scale across packaging, retail, and digital platforms. Drawing on the expressive character work of 1970s cartoons and typographic experimentation of 1990s, I delivered a modern identity that balances childlike charm with a polished, versatile framework for long-term brand growth.
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Van Leer Foundation
Industry: humanitarian
Role: motion designer
Design by Chez Boris Studio
Scope: short form videos
The Van Leer Foundation is an independent Dutch organization dedicated to improving the health and well-being of young children and their caregivers worldwide.
I was hired by Chez Boris Design studio to work on promotional short form videos for a few of the projects they’ve worked on for Van Leer Foundation. The goal was to simply showcase their graphic/web design work. The outcome is a blend of steady paced scenes with clean animated design elements. Then a third project which was to animate all the motion elements for a podcast called Birth of a Parent. Album artwork, over a couple dozen sound bites, etc.
This website was made using a Cargo Collective
custom template designed by Lionell Guzman.
custom template designed by Lionell Guzman.